ILY Affiliates

Share ILY.
Earn free Premium months.

Every family gets a referral code. When someone joins with yours, they get their usual Premium trial plus an extra free month (two free months of Premium at $9.99/mo billed annually or $12.99/mo), and you get a free Premium month too. Approved creators can later earn cash commissions (tracked today, paid after review).

1 · Get your code

Automatic in the app

Create your family and you get a 5-character code. Add a vanity code anytime.

2 · Families join

They get two free months

Affiliate link or code at signup adds an extra free month on top of the Premium trial. Two months free before they pay.

3 · You earn

A free month each time

You get a free Premium month per referral too. After 11, apply for the paid partner program.

Paid partners · coming

Commission rates that keep paying.

Illustrative. Payouts are not live yet. Your dashboard already tracks year-1 / year-2 / year-3 months. Premium is $12.99/month or $9.99/month billed annually.

Year 1

35%

of each paid month on referred families

Year 2

10%

ongoing after the first twelve paid months

Year 3+

long-term residual on retained families

Best-case example

20 new paying families every month

This is a best-case illustration, not a promise. It assumes you refer 20 new Premium families every month for three years, they all stay subscribed with no churn, and they all pay the $12.99 monthly plan (not the cheaper annual). After twelve months of that pace you’d have 240 paying families in the 35% bucket alone; by month 36, 720 total if nobody leaves.

Rates follow each family’s age, not your calendar year: 35% for their first 12 paid months, 10% for months 13–24, then 5% after that. Once the first-year ramp fills, the 35% layer stays flat (~$13k/yr) while 10% and 5% layers grow as older families age in, and you still add 20 new ones every month.

Month by month · who you’re earning on

Stacked bars = families at each rate. Line = your commission that month. Month 1 starts at 20 year-1 families; by month 36 you have 240 at each of year 1, 2, and 3+.

If you keep adding 20 every month for three years

Stacked by rate: the coral (35%) band is the same in years 2 and 3 once you’re past the ramp. Totals rise because 10% and 5% bands stack on top.

Calendar year 1

Ramp only · 35% layer still filling to 240

Calendar year 2

35% stays flat · 10% layer grows underneath

Calendar year 3

35% still flat · 10% + 5% keep growing

This is just an example to show the shape of earnings. Real results will be lower. You’ll have drop-off, and churn is hard to predict. The families you refer won’t behave the same for every creator, because everyone has a different mix of engaged audiences and parents. Depending on your audience, a share will also choose the annual plan ($9.99/mo effective), which is cheaper than month-to-month, so commissions on those families will be lower than this monthly-only best case.

Eligibility

We don’t accept everyone into the paid program.

We focus on parenting and family creators, especially moms and caregivers in this space. Even smaller creators can join if you have a child and your content fits. Every paid-partner application gets a manual review.

Everyone can already earn free Premium months in the app. Partner apply is for the paid track.

Ready to apply or check your stats?

Same email you use in the ILY app.